In November 2021 I posted a story about discoveries I made that shed light on the origins of Quebec’s iconic round can for packaging maple syrup. As is sometimes the case, publishing a research report can spark interest and open up new doors to information and lines of inquiry.
Following up on that post I was able to learn a bit more about the origins of the Dominion & Grimm (D & G) design for syrup can labels, arguably the most famous and the truly iconic image of these 26 oz. / 540 ml cans.
Le Bulletin des Agriculteurs advertisement from December 1955 for the new one gallon, four-color lithographed rectangular syrup can from Dominion & Grimm.
As noted in the previously posted story, the earliest evidence I could find for the appearance or use of the D & G design was a December 1955 advertisement announcing the introduction of a new four color lithographed can in the one gallon size. The earliest dated image I could find of the use of this D & G design on a round 26 ounce can was in a D & G Catalog from 1961.
Graphic image of D & G trademark design from United States Patent and Trademark Office registration.
Trying to get a bit more information on the early dates and the creator of the D & G design, I examined the trademark history of the image for both Canada (application number 1942475) and the United States (serial number 87833883). In both cases the trademark record indicates that the design first appeared sometime before 1962, but there were no more specific details about the first date of use. Helpful as an official record, but we already knew it was in use well before 1962.
Excerpt from 1961 Dominion & Grimm equipment catalog showing the D & G design on gallon. half gallon, quart, and 26 ounce round cans.
Shifting gears to see if I could find out the name of the artist who designed the D & G label, I contacted Dominion & Grimm and was pleased to be put in touch with Monsieur François Corriveau, Dominion & Grimm’s Marketing and Communications contact, who was very gracious in tackling my questions. Mr. Corriveau was able to tell me, “we have an old but undated framed poster of the artwork at the office with mentions at the bottom that says “Registered drawing” and “Design by Sylva Lebrun”.
Sylva LeBrun is the founder of Dominion Evaporators in Montreal in 1940. LeBrun later purchased the Grimm in 1953 and combined them to form the Dominion & Grimm Company. So, it was Mr. LeBrun himself who is credited with the design for the D & G syrup cans.
Example of an early one gallon size D & G can, note the lack of volume or weight information. From the collections of Bev Campbell.
Mr. Corriveau further added, “that It seems that there is no traces of when the can with the famous design was introduced. Dominion evaporators was really big in canning equipment for food in the beginning of the 1950’s. (Sterilization and so forth). So we always assumed that the can came first (as soon as 1951) and the metal jugs arrived later in 1955. But we have no evidence that this is what really happened.”
Considering: 1) that Mr. LeBrun was credited with the design; 2) the earliest example we have of the design is a 1955 D & G advertisement; and 3) taking into account that Dominion & Grimm as a company did not exist until 1953, it seems likely that the D &G design was in existence, or at least in use, no earlier than 1953 and most likely was created by Sylva Lebrun around 1954.
Special thanks to Mr. François Corriveau and his colleagues at Dominion & Grimm for sharing their knowledge and company history and helping us all learn a little more about the history of this iconic syrup can.
Two examples of the iconic Québec maple syrup can. Photography by Amy Cavanaugh.
In Québec, it is common for maple syrup to be packaged and sold in a unique round, flat-topped metal can, similar in size and shape to a large can of soup or crushed tomatoes. In other parts of the maple syrup producing region in Canada and the United States, maple syrup is more commonly packed in plastic jugs with handles, fancy glass bottles, or rectangular metal cans of various sizes. Today, Québec cans are filled with 540 milliliters of syrup, about the same as 19 fluid ounces, a little more than the 16 oz. American pint. When these cans were first introduced in 1952, they were marked with their container or net weight of 26 oz. and when Canada converted to metric in 1980 the cans began to be labeled in liquid volume of 540 ml.
A contemporary example of the iconic Dominion & Grimm design on the Québec can. The bands of ridges around the can are known as beading and add strength and stability to the walls of a round can. Source – Amazon.com listing.
Although, plastic, glass, and rectangular cans also see limited use in Québec today, maple syrup makers and consumers in Québec have hung on tightly to the Québec round can since its introduction, almost as a sort of identity marker and a reminder of their role as world leaders in the modern maple syrup industry. In fact, one could say this can, in particular the version with the design artwork of the Dominion & Grimm Company, has become iconic in Québec. So much so, that one can find the image of the can in pop artwork, on greeting cards, coffee mugs, refrigerator magnets, body tattoos, and even as a central theme of popular Montreal street artist Whatisadam!
Yet, there is a bit of mystery surrounding the details of the origins and introduction of this can. As recounted over the last few years in a few Québec publications, the Québec can was introduced as an option for syrup makers in 1952 following a 1951 contest asking participants to design a new and attractive label for this special sized can. That such a contest was held was known to be true, but beyond that, the details of the contest were thought to be lost.[1] It was a mystery who won, what the winning design looked like, and if that design was ever put to use . . . until now. My research with the digital collections in the National Archives of Québec has brought forward a number of important documentary sources and previously unreported details related to this contest. But first, some background on the introduction of the 26 oz. Québec can.
In the 1950s, Jules Méthot, chief of the honey and maple products division at the Québec Ministry of Agriculture, wanted to take advantage of the growing shift to buying goods from grocery markets. Méthot felt that the maple syrup industry in Québec would have greater success if they packaged syrup in smaller containers than the traditional one-gallon can. Méthot argued that the gallon sized can was cost prohibitive to the average household, and packaging syrup in smaller cans that could be consumed in a shorter period of time and would better preserve the unique flavors of pure maple syrup.[2]
June 1951 announcement and invitation to submit entries to the label design contest. Source – L’Action Catholique, 14 June 1952, p 10.
Under Méthot’s leadership, a concerted effort began to promote the use of smaller cans for syrup. In 1951, the Ministry of Agriculture partnered with Les Producteurs de sucre d’erable du Québec, the influential maple syrup cooperative out of Plessisville, Québec, to sponsor a label design contest held at that summer’s annual Provincial Exposition in Québec City. It was no surprise that Méthot was working hand in hand with the cooperative. As a syrup maker himself, Méthot was involved in the formation of the cooperative from the very beginning and managed the cooperative’s Plessisville plant from 1928 to 1940.
In June 1951, announcements for the contest appeared in various newspapers calling for submissions of the most interesting designs for labels that could be attached to No. 2 and 2 ½ size metal food cans. These sized cans were round in shape and generally held about 26 oz. Moreover, the Continental Can Company and the syrup producers cooperative each contributed $50 for the cash for prizes to be awarded to the three winning entrants.[3]
September 1951 article describing the awards event and the names of the winners of the label design contest. Source – L’Action Catholique Quebec, 6 Sept 1951, p2.
My research has uncovered that over forty designs were entered in the contest, and on September 5th, 1951, the winners were announced at a reception at the Agricultural Pavilion at the Québec Expo before an audience of guests and government officials including Méthot; the Honorable Senator and Director of the syrup cooperative, Cyrille Vaillancourt; J.H. Lavoie, Director of the Horticulture Services at the Ministry of Agriculture; and Dr. Georges Maheux, Director of Information and Research Services at the Ministry of Agriculture.[4] According to news accounts of the reception, first prize was awarded to Mrs. Henri Brunelle of Batiscan, Second prize to Mr. Lionel Bégin, of Lévis, and third prize to Mr. H. Jacques, of Limoilou. Additional genealogical research suggests that Mrs. Henri Brunelle’s full name was probably Emilliana St-Cyr Brunelle.[5]
Furthermore, I was also able to locate a pair of photographs in the National Archives of Québec, taken at the 1951 Québec Exposition by noted Québec photographer Omer Beaudoin that illustrate a display of the entries of in the syrup can label contest.
First of two photos showing the left side of the case displaying the entries and winners of the label design contest at the Provincial Exposition. Photo by Omer Beaudoin – BANQ – – E6,S7,SSI,P88159Second of two photos showing the right side of the case displaying the entries and winners of the label design contest at the Provincial Exposition. Photo by Omer Beaudoin – BANQ – E6,S7,SSI,P88160
If one zooms in closely, it is possible to see that three of the entries have unique tags attached to each of them, which probably mark the three winning entries. Unfortunately, the photos available online are not clear or close enough read the names on the tags or distinguish the labels.[6]
Syrup producers’ cooperative announcement for new 26 oz. round cans that appeared as early as February 1952. Source – Le Bulletin des Agriculteurs, 1 February 1952, p 80.
Following the results of the label design competition the previous summer, in February 1952 the producers’ cooperative began announcing to maple syrup producers that a new No. 2 sized sanitary can that will hold 26 oz. of syrup was now available for purchase to package and sell their syrup. Each can was produced with a color glossy lithographed label featuring Mrs. Emiliana St-Cyr Brunelle’s winning design. When using the new cans, syrup producers only needed to indicate the grade of the syrup and their name and address, which could be completed with a special stamp and ink the cooperative was happy to provide.[7]
A newspaper article from March 1952 indicated that the new 26 oz. tins were lithographed with three colors, red, white, and green. As it turns out, a number of maple antique collectors have preserved examples of these original 26-ounce yellow, red, and green lithographed cans.[8]
Well-preserved example of the 26 oz. can introduced by the cooperative in 1952. Photos courtesy of Réjean Bilodeau.
UPDATE: Since publishing this story, my friend and Québec maple historian, Réjean Bilodeau was kind enough to share with me photographs of an example of the 1952 can from his collection of maple syrup antiques. As can be seen in the photos, the can shows the same design as in the cooperative’s newspaper announcements with the above mentioned red and green colors, along with either a white that has discolored with age, or a creamy yellow. Also, as became standard on Canadian syrup cans, one side appears in French and the other in English.
Updated section added 1 December 2021
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Early image of actual 26 oz, No. 2 size cans in use with a maple leaf motif on the label design. Source – 1952 Ministry of Agriculture Bulletin No. 169. Original photo caption – “Display of maple products along our highways”.
Another early photographic of what appears to be a 26 oz. tin can be found in a 1952 Ministry of Agriculture Bulletin (No. 169) co-authored by Jules R. Méthot and Napoleon Rompré titled, L’érable à sucre du Québec. The bulletin includes a photo of two individuals examining a display of 26 oz. syrup cans with a caption that translates to “display of our maple products along our tourist routes.” The cans in this image do appear to show a maple leaf design, but one that looks different than the maple leaf design in the cooperative’s announcements for the availability of the new cans and does not look like it features a yellow background. At present. this is a new mystery can and maybe there are examples of this can sitting on a collector’s shelf . Perhaps another design entry from the 1951 competition?[9]
Photograph of a 1957 display of Citadelle brand syrup in bottles and cans, including the 26 oz. Québec can. Source – Citadelle website.
The cooperative had been packaging its syrup for many years under the brands of Citadelle and Camp. Through the 1930s and 1940s, their syrup and maple butter was packaged in both bottles and cans of various shapes and sizes. For the most part, cooperative members delivered the majority of their syrup in bulk barrels to the cooperative to be blended, marketed, and sold under the Camp and Citadelle labels. Advertisements show that by July 1952, grocery stores in Canada began to sell Citadelle brand syrup in 26 oz. tins. According to a history presentation on the cooperative’s website, the producers’ cooperative changed its Citadelle label in 1957 to a distinctive design of a red, white, and blue shield over yellow and white vertical stripes.[10]
Example of the producers’ cooperative Citadelle brand syrup in the 26 oz. Québec can featuring a red, white, and blue shield logo over vertical yellow and white stripes. Source – Worthpoint online auction site.
However, a film dating to 1955 and produced by the cooperative and available in the BANQ archives clearly shows the yellow and white stripe motif with the red, white, and blue shield in use on rectangular metal cans and more importantly on round 26 ounce cans.
Frame shots from the Cooperative’s 1955 film titled “Sucre d’érable et coopération”. source – https://numerique.banq.qc.ca/patrimoine/details/52327/2280556
Cooperative members were also free to engage in local and direct sales of their syrup, packed in containers of a gallon or less in size. Although the announcements for the new 26 oz. cans were placed in newspapers by the producers cooperative, these cans were not meant for exclusive use by cooperative members. In fact, Méthot and the Québec Ministry of Agriculture wanted all syrup makers, whether or not they belonged to the cooperative, to start using them to sell syrup to customers. These cans were printed without any brand names and included a space for the syrup maker to add their name and address.[11]
In the US, unbranded, lithographed cans were introduced for filling for direct sale by syrup producers by S. Allen Soule out of Fairfield, Vermont in advance of the 1948 season. In contrast to the Québec can, Soule’s cans were all rectangular in shape and initially came out in larger sizes of quart, half-gallon, and full-gallon volumes.[12]
Advertisement from 1926 for maple syrup packed in round sanitary cans by the L.L. Jenne Maple Syrup and Sugar Company out of Sutton, Québec. Source – Ottawa Citizen, 7 December 1926, p 13.
The Québec can was not the first use of a round colored lithographed metal can in sizes less than a quart for packaging maple syrup in Canada or the US. Prior to this time, a number of syrup packing companies sold both pure and blended maple syrups in round cans of various sizes under their brand names. For example, the L.L. Jenne Maple Sugar and Syrup Company, LTD., out of Sutton, Québec sold syrup in 2 ½ and 5 pound round sanitary cans as early as the 1920s.[13] The cooperative itself sold tall round cans with a screw top under the Camp brand in the 1930s and 1940s. However, the Québec can in interest here was Québec’s first unbranded and generic lithographed can for individual syrup makers to pack their syrup for direct or local sale.[14]
Advertising cover from 1932 booklet published by the producers’ cooperative showing Camp and Citadelle branded maple syrup containers, including tall round cans with a pour spout and the Camp label.
It should also be pointed out that these No. 2 cans holding 26 oz. did not replace the one-gallon metal cans, they merely added a new sized and shaped container that made it easier for producers to get their syrup on the grocery store shelf, and easier and more attractive to those purchasing syrup. In fact, the larger sized cans in sizes of 5 liters or less, have never gone away as an option for Québec syrup makers to fill and for consumers to buy. Unlike the larger sized tall rectangular cans that had a screw-on cap and a pour spout, packaging syrup in these round sanitary cans required syrup makers to close and seal the can by attaching a lid over the entire top portion of the can. This form of closure required syrup makers to invest in a specialized can sealer, either hand powered or the more expensive power-operated can sealer.
Dominion & Grimm, Inc., advertisement from 1955 announcing the introduction of a new gallon sized lithographed can for packing maple syrup. Source – Le Bulletin des Agriculteurs, 1 December 1955, p58.
Although it was the cooperative, with the nudge from Méthot at the Ministry of Agriculture, that led the way in promoting and making possible the introduction of the 26 oz. tin, by no means was the producer’s cooperative the only source in Québec for 26 oz., No. 2 cans for packing syrup. The most iconic design to appear on these sized tins was introduced in 1955 by the Dominion & Grimm (D & G) maple syrup equipment company.[15]
Excerpt from the 1961 Dominion & Grimm maple syrup equipment and supplies catalog showing both rectangular cans and the round 26 oz. Québec can with the iconic D & G design.
Their design features a square red banner with the words “Pure Maple Syrup” above a sugarbush scene with a sugar house painted red. Dominion & Grimm first introduced this four-color lithographed design on tall rectangular -shaped one-gallon tins in 1955, but a few years later were offering the design on rectangular gallon, half-gallon, quart cans, and the infamous 26 oz. round cans. The earliest dated example I have found so far of the D & G round can is from their 1961 catalog. D & G’s beloved design continues to be in use after over sixty years.[16]
It is interesting that Dominion & Grimm did not appear to get on the band wagon for a 26 oz. sanitary can for maple syrup in Québec sooner than sometime after 1955, considering that the Dominion Company (before it combined with Grimm Mfg. LTD in 1953) had been selling canning and sterilizing equipment for years and was selling sanitary cans, for packaging honey, including the No. 2 size can, as early as 1953. [17]
Excerpt from 1981 advertisement for sale of Peter Stransky’s maple syrup cans. Note the Québec style can in the lower left. Source – 1981 Ontario Maple Syrup Producers Association Annual tour booklet.
For the greater part of the 1960s and 1970s, the only Québec cans available were manufactured by D & G. In the 1980s, a few Ontario based can makers and equipment dealers, such as Peter Stransky and Robson-Smith Sugar Bush Supplies introduced their own 540 ml round cans presumably for the Québec market, although those particular Québec cans did not appear for very long in their advertisements.
Although the producers’ cooperative led the way with introducing the size and shape of the Québec can, the D & G design became the iconic and most recognized design. But who is to be credited with that design!? One Québec historian described the D & G can as one of the most celebrated commercial designs in Québec history![18] In essence there were two mysteries of the Québec can, first who submitted the winning designs in the contest to introduce the Québec can and how were they used, which I have solved. The second, the question of the artist behind the most famous and lasting D & G image on the Québec can, still eludes us.
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UPDATE: Since posting the original article further research uncovered additional information about who may be credited with the design of the Dominion & Grimm can. See my post from February 11, 2022 for more details.
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With a little deeper digging and maple history detective work, I was able to learn a bit more about the story of the design contest that jump started these cans. With this knowledge, we are permitted to re-congratulate the winners, Emilianna Brunelle, Lionel Bégin, and H. Jacques and acknowledge the role they had in the origins of the famous maple syrup can Québec.
Updates – 1 December 2021 and 11 February 2022 and 23 September 2023
Acknowledgements: Special thanks to Québec maple historian, Pierre Rheaume, for sharing information related to this story and also to Ontario maple industry expert Bev Campbell for sharing information and images of containers from Ontario. Additional thanks to Réjean Bilodeau for allowing me to share photographs of a preserved example of the cooperative’s original can from 1952 and thanks to Maxime Caouette for calling to my attention the 1955 film by the Citadelle cooperative.
The Dominion & Grimm Company is one of the longest continually operating maple syrup evaporator and equipment companies in Canada. The company began when in October of 1892 it was announced that G.H. Grimm Manufacturing Company, incorporated out of Ohio, had opened a branch in Montreal Canada located at 63 to 67 King Street with W.A. Morrison as the initial factory manager. A year before the company also expanded into Vermont, opening a factory in Rutland.
Advertisement from 1892 for G.H. Grimm Mfg. Co. selling the Champion Evaporator from Montreal, Quebec.
As a branch of the American based Grimm company, the Montreal based Grimm facility manufactured the same Champion Evaporators as were being made in the original Grimm factory in Hudson, Ohio and in the new factory in Rutland. With the expansion to Vermont and Quebec, company founder Gustav H. Grimm focused their operations in Rutland and Montreal and sold the Ohio portion of the company in 1895.
Portrait of John H. Grimm, president of the Grimm Manufacturing Company, LTD.
In 1900, another company split was made and G.H. Grimm’s cousin, John H. Grimm bought the controlling interest in the G.H. Grimm Manufacturing Co. branch in Montreal. John H. Grimm then personally relocated to Montreal from Rutland to lead his new venture. Earlier in the year, John H. Grimm was listed in the 1900 census as a foreman in Grimm’s Rutland factory. Originally from Cleveland, Ohio, John H. Grimm brought his two younger brothers Charles E. Grimm and Henry E. Grimm on board to help run the company in Montreal.
1909 advertisement for the Grimm Manufacturing Co. listing their Wellington Street address in Montreal.
There were now two Grimm companies on either side of the border, more or less selling the same maple sugaring equipment and supplies designed by Gustav H. Grimm. However, the Rutland Company now referred to itself as simply G. H. Grimm Co. with no use of the word manufacturing; whereas the Montreal company was known as Grimm Manufacturing Co., LTD., having dropped the G.H. initials.
Directories for Montreal show G.H. Grimm at 63 to 67 King Street in the 1890s. By 1901 the company had moved to 84 Wellington St and by 1908 was at 58 Wellington. It remained at that address on the corner of Wellington St and Queen Street until it was purchased and consolidated with the Dominion Evaporator Company.
In October of 1910, the Grimm brothers formally incorporated the Grimm Manufacturing Company, Limited under the laws of Canada with an initial capital stock of $150,000. The stockholders included J. H. Grimm, Charles E. Grimm, Henry E. Grimm, Wendell E. Grimm, and Charles E. Moore, all from Montreal at that time.
Color advertising postcard for Grimm Mfg. Co. illustrating their Wellington Street building. The appearance of the corner has changed little and looks much the same today.
John H. Grimm became a tireless advocate for better labelling laws and fighting against unscrupulous adulteration of maple syrup. His efforts were instrumental in the Province of Quebec passing a strict purity in labelling law that went into effect in 1915. As a prominent leader in the industry in Quebec as one of the largest manufacturing firms, he also strongly promoted cleanliness as a key to producing a better quality maple sugar and syrup. Grimm also was instrumental in forming an early co-op and producer’s association out of Waterloo, known as the Maple Tree Producers Association, LTD. This association and co-op formed to collectively market their maple syrup and work together to improve their quality and promote a label with assured purity. In time, Grimm bought out all of the members of this association and installed his own canning and bottling works at their Wellington Street facility.
To encourage maple producers and promote his ideals of improvement in the methods of manufacturing syrup and sugar, Grimm put up $500 in prize money for a syrup and sugar contest in 1913. Over 500 samples of Canadian syrup and over 200 samples of sugar competed for the prizes. A recent article that covers some of the history of Canada’s early maple co-ops provides additional detail on this aspect of John H. Grimm’s role in moving the Canadian maple industry forward.
John H. Grimm died in August 1941 at Grimmaple Lodge, his summer home near Mount Loyal, Quebec at the age of 77, a few months after the death of his wife. With his death, his brother Charles E. Grimm assumed the role of company president. Charles E. Grimm died only a few years later June 1943 in Montreal.
Ten years later, the Grimm family heirs and remaining shareholders of the Grimm Manufacturing Company sold the company to Sylva LeBrun of Montreal in 1952. LeBrun had started the Dominion Evaporator Company in Montreal in 1940 after selling off his interests in his earlier company, LeBrun – Lussier out of Waterloo, Quebec. The story of the LeBrun – Lussier company is covered in an earlier post in this series. In December 1953 it was announced that LeBrun had formed a new company called Dominion & Grimm, Inc. headquartered on Delorimier Street in Montreal.
Dominion Evaporator Company advertisement from 1944.
In combining the Grimm Manufacturing Company with the Dominion Evaporator Company, LeBrun brought together many years of experience and customer satisfaction. Together as one, Dominion & Grimm was able to offer a wide selection of maple sugaring supplies ranging from his own evaporator and arch designs, to those of the Champion evaporators and well-known Grimm cans, covers, spiles, and tanks.
Advertisement from December 1952 for Dominion Evaporators alerting sugarmakers to request their 1953 catalog.
Sylva LeBrun patented his own sap spout design in 1955 (CA510618), which became a mainstay in Canadian sugarbushes. Dominion & Grimm was known for carrying a wide array of spout styles. Hale Mattoon’s excellent book from 2017 titled Maple Spouts Spiles Taps & Tools contains a nice series of illustrations of the assortment of LeBrun designs and D & G inventory.
At some point, possibly after the formation of Dominion & Grimm, the company added home and commercial canning and sterilizing equipment as well as animal feed troughs and other assorted farm supplies to the products they sold.
Patent drawing for Sylva LeBrun’s 1955 sap spout design (CA510618).
Deteriorating health forced Sylva LeBrun into a kind of semi-retirement in the mid-1950s before he passed away in July 1958. In 1962, Dominion & Grimm, Inc. was sold to the Boileau family. A few years later, in 1966, the company relocated from Delorimier Street to a more modern and larger factory location in an industrial park in the Montreal neighborhood of Ville d’Anjou, where it remains to this day.
Dominion & Grimm , Inc. advertisement from 1955 promoting their sale of one gallon lithographed cans in four colors.
With the passing of Mr. Boileau in 1984, his daughter sold the company to long time manager Marcel Pepin and the company has remained in his hands to this day. Additional manufacturing sites have been established in Victoriaville and Thetford Mines, Quebec as well as warehouse and sales facilities in St. Albans, Vermont. In recent years the company has diversified beyond only equipment for the maple syrup industry to begin manufacturing biogas production equipment and the company now employs as many as 130 people.
Dominion & Grimm, Inc. catalog cover from 1961 with an image of their Delorimier Street facility.
In November 2021 I posted a story about discoveries I made that shed light on the origins of Quebec’s iconic round can for packaging maple syrup. As is sometimes the case, publishing a research report can spark interest and open up new doors to information and lines of inquiry.
