A Tangled Web of Early Maple Syrup Packing Companies

By Matthew M. Thomas

There is an interesting and sometimes complex and convoluted history of a group of maple syrup packing companies in Vermont in the first part of the twentieth century.  At that time in the history of the maple industry, many producers sold the bulk of their maple syrup and maple sugar to packing companies that handled the shipping, marketing and repackaging of the maple products into smaller containers for retail sales to consumers. A large part of the packing industry was also engaged in blending maple syrup with cane or corn syrup to create less expensive maple flavored table syrups like the well known Log Cabin syrup and Vermont Maid syrup.

1890 newspaper advertisement for the Welch Brothers Maple Company.

This tangled story starts in 1890 when brothers Llewellyn Welch and Charles Welch along with Harry Miller started the Welch Brothers Maple Company in South Burlington, Vermont. The three met in St. Joseph, Missouri when the two Ohio born brothers were in the general syrup and preserves business. In 1890, all three men came to Burlington, Vermont to specifically start a maple products company. The first plant that they built was on Battery and Cherry Street in Burlington where they made bottled maple syrup, but also made maple sugar candies, maple creams, maple cough drops, and other confections like chocolate bon-bons and caramels. The company was formally incorporated in 1891 with C.B. Welch as president and L.W. Welch as secretary. By the time of the meeting of the 1895 board of directors, C.B. Welch was no longer an officer or member of the board and L.W. Welch had moved into the position of president. The following year, The C.B. Welch Maple Co. was in court against Welch Brothers Maple Co. Under Llewelyn Welch’s leadership, the Welch Brothers Maple Company continued successfully doing business in Burlington. In 1917 Welch Brothers contracted to build a new three-story brick, fireproof plant at the corner of Pine and Marble Streets in Burlington.

Modern street view of Welch Brothers Maple Company building on Pine and Marble Streets, Burlington, Vermont.

You can read an interesting architectural history of the Welch Brothers Maple Company Pine Street location as a part of Karyn Norwood’s 2014 online publication From Cereal to Can Openers: Historic Industries Along Pine Street.  

C.B. Welch made his way from Burlington to St. Johnsbury and in 1904 incorporated a new maple company to purchase, blend, can and bottle maple syrup. However, it appears that this company never got off the ground and a few years later C.B. Welch turns up in Rutland, Vermont trying to interest the town leaders in supporting the establishment of a maple products canning and bottling facility. C.B. Welch was successful in his pitch and in 1908 efforts began to raise capital for the Maple Tree Sugar Company with C.B. Welch as manager and secretary. Formal articles of incorporation were filed in September of 1908 and in 1909 the company occupied a space at the corner of Edson and Willow Streets in Rutland.

The Maple Tree Sugar Company in Rutland got off the ground, but C.B. Welch did not stick around for long and possibly left under difficult terms, as suggested by his again being in court in Rutland in 1911 against Maple Tree Sugar Company. In 1910 C.B. Welch appeared in the communities of Canton, Gouvenuer, and Lowville in northern New York drumming up support for a new corporation and plant for canning and bottling maple syrup. C.B. Welch’s efforts met with success and in the fall of 1910 the Adirondacks Maple Syrup Company was incorporated with $50,000 of capital stock and plans were put into place for construction of a two-story, 40 by 100 foot factory near the railroad in Lowville, NY. As was typical of his pattern of work, C.B. Welch appears to have moved on from the Adirondack Maple Syrup Company the following year.

Portrait of Fletcher N. Johnson.

Another chapter in the story features Fletcher N. Johnson, who got his start as a grocery wholesaler in Bellefontaine, Ohio in 1900, incorporating in 1901 as the F.N. Johnson Company. He expanded that business to become a major maple sugar and syrup wholesale dealer, selling syrup under the Sugar Bird brand as early as 1913. In late 1916 he formed a new company as the F.N. Johnson Maple Syrup Company in Bellefontaine. In the intervening years, he tried his hand at politics unsuccessfully running for Congress in Ohio in 1910. As a maple wholesaler, F.N. Johnson often travelled to Vermont to purchase large amounts of syrup and some sugar. Having a familiarity with Vermont, in late September 1916 F.N. Johnson formed a new venture called the Vermont Maple Syrup Company in Essex Junction. F. N. Johnson was joined by his brother in law, Laurrell M. DeVore of Bellefontaine, Ohio, along with Adelbert B. Beeman of Fairfax, and Arthur A. Beeman of Essex Junction, and A.B. Rugg of Essex Junction.

1922 Sanborn Fire Insurance Map for Essex Junction showing the Vermont Maple Syrup Company building at lower left.

The Vermont Maple Syrup Company built a new two-story wood building in Essex Junction and began operations in 1917, buying bulk maple syrup for blending and bottling with most of their sales occurring in the western United States.

 

Portrait of the Maple King George C. Cary of the Cary Maple Syrup Company.

At some point in the later 19-teens, the maple sugar magnate, George C. Cary, became a minor stockholder in the Vermont Maple Syrup Company. In 1919 F.N. Johnson sold his 50% controlling share of the Vermont Maple Syrup Company to George Cary, then the very next day, sued his former company for trademark infringement over the use of the “Sugar Bird” brand, something Johnson had brought with him from his Ohio-based F.N. Johnson Company, and had been using for its blended syrup since at least 1913. Cary was caught off guard and assumed that he was free to continue to use the un-trademarked brand name just as the Vermont Maple Syrup Company had in the past. It would appear that Johnson had anticipated the potential for the suit and he and his lawyers were ready with their response the very next day.

Vermont Maple Syrup Company building in Essex Junction.

Despite the legal issues with the Sugar Bird brand, under Cary’s new ownership the Essex Junction plant was expanded with a new addition on the back of the building to house a new larger boiler. Also, in 1919, F.N. Johnson and L.M. DeVore set up a new F.N. Johnson Maple Company in Burlington for bottling maple syrup, leasing the old Welch Brothers plant on Battery and Cherry Streets.

Example of one of the brands of blended cane and maple syrup packaged and sold by the Vermont Maple Syrup Company. Date unknown.

In 1921, the court ruled in Johnson’s favor on his trademark lawsuit. Following that label fiasco, in 1922 George Cary, along with his son Clinton Cary, and Cary Maple Sugar Company employees and personal friends Earl Franklin and Gertrude Franklin along with Harry Wilson of Boston, reorganized the Vermont Maple Syrup Company as a new corporate enterprise and in 1923 left Essex Junction, moving the re-organized company to Cary’s plant in St. Johnsbury, Vermont. That same year the Vermont Maple Products Co-operative Exchange began to lease the now vacated Vermont Maple Syrup Company building in Essex Junction.

In January 1925, F.N. Johnson came back around in the picture when he purchased a controlling interest in the stock of the Adirondack Maple Syrup Company in Lowville, New York. Johnson then combined his still operating F.N. Johnson Maple Company in Ohio with the Adirondack Maple Syrup Company  under a new corporation called the American Maple Corporation. In 1927, the American Maple Corporation is formally incorporated in Burlington, Vermont under the leadership of F.N. Johnson. Interestingly, Harry Miller, who was working for Welch Brothers Maple Company would later managed Penick & Ford’s Vermont Maid plant, was also on the new board of directors of the American Maple Corporation.  The  Adirondack Maple Company corporate name was formally dissolved in 1927 and in 1929 the maple processing machinery in the Lowville plant was sold to the Cary Company in St. Johnsbury.

Example, circa 1926 to 1927, of the earliest Vermont Maid Syrup logo featuring the maid with a bonnet and a field in the background. Also note the manufacturer as the Vermont Maple Syrup Company of St. Johnsbury Vermont.

The Vermont Maple Syrup Company under the ownership of Cary and company trademarked the Vermont Maid name in 1919 and began selling blended syrup under the popular Vermont Maid brand name around 1920 or 1921 and it was in 1922, that the famous Vermont Maid logo featuring the portrait of a young women with pigtails and a bonnet, began to be used in advertisements and on labels. Interestingly, Towle’s Log Cabin Syrup Company also sold a Vermont Maid brand pure maple sap syrup during their short period of production out of St. Johnsbury from 1910 to 1915, but there is not indication of a direct connection between the two labels, other than George Cary would have been well aware of the idea and availability of the brand name by by 1920.

Towle’s Vermont Maid Pure Sap Maple Syrup packaged in St. Johnsbury, Vermont between 1910 and 1915.
Early Vermont Maid Boston Globe newspaper advertisement from February 1926 showing the iconic Vermont Maid logo and bottle from the Vermont Maple Syrup Company of St. Johnsbury, Vermont.

Between 1925 and 1926, a series of transactions and corporate shuffling occurred between St. Johnsbury and Burlington. First, F.N. Johnson charters the American Maple Corporation, first in Ohio in 1925 and then in 1926 in Vermont. In doing so, he merged the F.N. Johnson Maple Syrup Company with the Adirondack Maple Company, both of which he had controlling interests.

In July 1926, Llewellyn Welch sold the Welch Brothers Maple Products Company to the newly forming American Maple Company. With this sale, Llewellyn Welch retired from nearly forty years in the maple business. As noted earlier, Charles Welch left the Welch Brothers company some years earlier and would pass away in New York City in 1928. Llewelyn Welch himself died in 1935. Harry Miller stayed on with the new owners, the American maple Corporation (later Vermont Maple Syrup Company), as manager and on through the next owner, Penick & Ford. Miller would go on to have a 60-year long career in the Vermont maple industry, retiring in 1950 as the Vermont Division manager for Penick & Ford.

Then, in early November 1926, the newly formed American Maple Corporation of Burlington merged with George C. Cary ‘s Vermont Maple Syrup Company of St. Johnsbury. In January 1927, the new board of American Maple Corporation met, with F.N. Johnson voted president. Interestingly, there was no mention of George Cary or his usual collaborators on the new board, suggesting American Maple Corporation purchased, rather than merged with, the Vermont Maple Syrup Company. In February, the American Maple Corporation changes its name to the Vermont Maple Syrup Company, and by midway through 1927 begins listing its place of business as Burlington.

1928 Boston Globe newspaper advertisement for Vermont Maid Syrup with the manufacturer Vermont Maple Syrup Company now located in Burlington, Vermont.

In October 1928 in a cash transaction, the Vermont Maple Syrup Company sold their Burlington operation to Penick & Ford, a Louisiana Company that at the time were the largest packers of corn and cane syrups and molasses in the United States. This sale included the former Welch Brothers building on Pine and Marble in Burlington, and all associated brands and labels, including Vermont Maid.

 

Following this sale, there is no indication that F.N. Johnson had any further involvement with Penick & Ford or the maple products industry in Vermont. F.N. Johnson’s grocery business in Bellefontaine, Ohio was still in operation and he returned to Ohio to direct that until his death in 1945. Incidentally, F.N. Johnson’s daughter in law, Helen Clark Johnson, unexpectedly passed away in Burlington in March of 1928. Her husband Russell Morton Johnson was the manager of the F.N. Johnson Maple Syrup Company, which leads one to wonder if this loss in anyway affected the decision to sell his maple company and leave Vermont.

In 1965, Penick & Ford and the Vermont Maid brand was sold to R. J. Reynolds, and despite operating under a new parent company, little changed in the Burlington plant. However, in 1975, R.J. Reynolds closed the Vermont Maid Syrup bottling plant on Pine Street and Marble Avenue in Burlington. Consolidating of a number of their brands and products, the Vermont Maid were moved operations to New Brunswick, New Jersey. Subsequently, in 1985, R.J. Reynolds acquired the Nabisco brand and formed RJNabisco as a single company. Later on, in 1997, Nabisco sold the Vermont Maid brand to B & G Foods, owner of Maple Grove Farms of Vermont and other syrup brands like Spring Tree Maple Syrup and Cary’s Maple Syrup.

 

Originally published May 5, 2019 – Revised February 7, 2020

The Origins of the Maple Syrup “Nip” Bottle

Maple producers have been packing maple syrup into miniature glass bottles since at least the 1930s with many early bottles being used and marketed as trial-sizes or individual servings sample bottles to get people to try a particular brand. Folks not familiar with the flavor and taste of real maple syrup could buy or be given a sample size bottle to see if they liked it rather than jump in for a larger bottle. More recently small bottles of the 1.5 to 2.0 ounce sizes have been used and sold as more novelty bottles and complimentary favors for weddings, parties, businesses and as conveniently sized stocking stuffers.

Small 2.0 ounce sample size bottle in front of larger 12.0 ounce Highland Maple Syrup bottle.

The Cary Maple Sugar Company’s brand of Highland Syrup was bottling their syrup in 2.0 ounce minis since the late 1930s. At one point the company even devised a plan and set up for refillable bottles. Small sample size bottles would be distributed and sold at restaurants and hotels and then the satisfied customer could return to refill their small bottle at unique syrup dispenser.  Similar in appearance to a water cooler, a large glass jug of Highland Syrup was suspended upside down and the small empty Highland bottle was refilled through a spigot below.

Highland Maple Syrup dispenser for refilling 2.0 ounce sample size bottles.

Miniatures maple syrup bottles are sometimes referred to as nips which is a name that comes from the more common miniature hard alcohol bottles from which one might take a “nip” or small sip. The term “nip” supposedly has its origins in the word “nipperkin” which meant a small measure of spirits or a measure of alcohol less than a half pint. The word may also have come from the Low German and Dutch word of nippen which means to sip or taste. Hard alcohol nips in the form of miniaturized versions of popular and recognizable bottles and labels of spirits like whiskey, gin, vodka, and various liqueurs have been around since the early part of the 20th century.

Holbert’s Mille Lacs Maple Corp. “Northern Comfort” maple syrup 1/10th pint nip bottle from early 1950s.

In the late 1940s or early 1950s one particular maple syrup producer in Minnesota got the idea to create a novelty label for small bottles of syrup that was a play on the nip size and the name of a few popular and better-known whiskeys and bourbons. In a 2002 interview I conducted with the late Sherman Holbert, he shared that he had been bottling syrup for a few years in the late 1940s in whatever glass bottles he could find, since following the war, specialty glass was hard to come by. Holbert’s maple business, Mille Lacs Maple Products, often reused old pint and half pint liquor bottles for packing syrup, thoroughly cleaning and scraping off the labels before putting on his own maple syrup company labels.

Variation on the Mille Lacs Maple Corp. “Northern Comfort” maple syrup nip bottle.

His company was doing a great business selling small gift-size bottles for corporate clients when one day while removing the label from a used whiskey bottle the idea came to him to put the familiar shape and size of those small booze bottles to use and add a novelty name and label. Holbert’s first novelty label was “Old Grand Mom” playing off Old Grand Dad whiskey. He followed that with another label, which became the more popular “Northern Comfort” which was a play on the name of Southern Comfort whiskey.

Holbert’s maple syrup company was relatively short lived, ending in 1952 but the idea of novelty miniatures or nips using take-offs of popular whiskey and bourbon labels has continued to this day and the label of “Northern Comfort” stuck.

“A Nip of Northern Comfort” 1.6 ounce miniature bottle from American Maple Products Corp. out of Newport, Vermont
Maple Grove, Inc. 1.5 ounce “A Nip of Northern Comfort” miniature maple syrup bottle.

 

“A Nip of Northern Comfort” in the 1.7 ounce bottle size from the Smokey Kettle Maple Company of Grimsby, Ontario.

Other companies like Maple Grove, Inc. and American Maple Products in Vermont have used the “A Nip of Northern Comfort” label on novelty, nip-sized bottles in the past, and it is still used today by the Smokey Kettle Maple Company out of Ontario.

The Reynolds Sugar Bush used “Sudden Discomfort” as their own unique take on it. In addition to “Sudden Discomfort”, Reynolds Sugar Bush had a whole line up of novelty labels including Old Croak, Old Polecat, Old Grand Gag, Old Old Hound Dog, and Hawg & Hawg.

Today, most “nip” sized and shaped miniature syrup bottles are used as gifts and favors for guests to special events but their origins are actually in found in the bottom of an empty whiskey bottle.

Reynolds Sugar Bush of Aniwa, Wisconsin’s take on the maple syrup nip bottle with the Sudden Discomfort label.

The Reynolds Sugar Bush used “Southern Discomfort” as their own unique take on it. In addition to “Southern Discomfort”, Reynolds had a whole line up of novelty labels including Old Croak, Old Polecat, Old Grand Gag, Old Hound Dog, and Hawg & Hawg. Interestingly, in his 1998 history of the family and its business Reynolds, Maple, and History: Fit for Kings,” Lynn Reynolds suggests that most of the ideas for novelty packaging, including the bottles “imitating beer, wines, liquors, and other beverages” came from his father Adin Reynolds. Unfortunately, this claim, which may in part be true, is not accompanied by any supporting dates or documentary evidence. Consulting the 1963, 1964 and 1967 equipment and sugar maker supplies catalogs in my collection from Reynolds Sugar Bush one does not find examples of novelty glass containers among the items offered, suggesting Reynolds’ sale and promotion of novelty nip bottles came at a later date.

Today, most “nip” sized and shaped miniature syrup bottles are used as gifts and favors for guests to special events but their origins are actually in found in the bottom of an empty whiskey bottle.

Maple King – My New Book is Ready!

I’m very excited to announce that a book I have been researching and writing for many years is finally finished and available for purchase from Amazon.com. The book is titled Maple King: The Making of a Maple Syrup Empire and traces the history of George C. Cary and his Cary Maple Sugar Company from its humble beginnings, through an amazing period of growth and industry domination, and on to its eventual collapse. The story also retells how the Cary Company absorbed the smaller Maple Grove Candies Company in the 1920s only to evolve and later split back into two companies in the 1950s. The Cary Company experienced a difficult future, while the Maple Grove  Company continued to evolve into today’s Maple Grove Farms, proving to be a strong and lasting company and brand.

The book follows the the story of George Cary and the Cary Company across 186 pages in seven chapters with over 70 photo, postcard, and map illustrations. The extensive research that went into telling the Cary story is documented in hundreds of endnote references to help future historians and satisfy the curiosity of those looking for more information. One-part company history, one-part biography, one-part maple syrup history, and one -part Vermont and St. Johnsbury history, the story has a little bit of everything for a wide range of readers.

Here is the description of the book from the back cover:

Like many North American industries in the late nineteenth and early twentieth centuries, the business of making maple sugar and syrup went through a period of maturation and modernization. Much of this change and new business model was influenced and controlled by one man and the company he created in St. Johnsbury, Vermont. George C. Cary and the Cary Maple Sugar Company grew in size and influence such that it controlled as much as 80 percent of the bulk maple sugar market, bestowing on Cary the title of Maple King and St. Johnsbury as the Maple Capital of the World. This book recounts the rise of the Cary Company and takes a closer look at who Cary was and the maple sugar and maple syrup empire that he created. As encompassing as the Cary Empire was, it overreached its limits and came tumbling to the ground with the stunning bankruptcy and death of its leader in 1931. However, Cary’s legacy did not die with him, and as told here, St. Johnsbury continued to have a significant place and role in the ever-evolving maple sugar and syrup industry.

This book is available for purchase from Amazon.com for $19.95. Get your copy today!

Maple Sugaring in Film – Early 20th Century Examples

One of the most interesting ways to study the history of maple sugaring is to watch it in action in vintage films. There are a number of films available to watch online and others available in libraries and archives in the maple sugaring region.

Although the black and white films depicting sugaring activities, both in the sugarbush and in the sugarhouse were generally staged or “directed,” taking away a certain degree of spontaneity  and authenticity, they still provide a useful glimpse of the methods, technology, and landscapes in use at the time.  Most of these films include scenes of men and boys gathering sap from pails on trees, boiling in kettles in the open air and in evaporators in sugarhouses, as well as finishing and bottling. Many films also illustrate sugar on snow parties and enjoying maple syrup on pancakes.

What follows is a listing and links to a handful of early 20th century maple sugaring films, mostly from the 1920s and the silent film era.

Huntley Archives

The Huntley Film Archives includes a 9:37 minute black and white silent film titled Film 371 dating to 1920.

Huntley Archives maple sugaring film.

 

Prelinger Archives

The metadata from the Youtube post claims that this 14 minute silent film from around 1925 titled “Maple Sugar” was from the  Library of Congress’ Prelinger Archives; however, I have not been able to find this film in the Prelinger’s online listings, so I cannot confirm that is the source.  It appears from this same youtube info that this film was produced by the Mogull Brothers.

Pelinger Archives maple sugaring film.

 

British Pathé Archive

British Pathé, an online newsreel archive includes a short 2:29 minute clip depicting scenes from sugarbush titled Maple Syrup Harvest (ca 1920-1929).

British Pathé film on maple sugaring.

 

Library and Archives of Canada

The Library and Archives of Canada has made available an 8:14 minute color film from 1941 titled “Maple Sugar Time”.

Library and Archives of Canada maple sugaring film from 1941.

 

Northeast Historic Film

Another film I am especially familiar with is a black and white silent film shot on silver nitrate stock in the sugarbush, sugarhouse, and factory of George Cary in 1927. The film is archived at Northeast Historic Film in Bucksport, Maine and was donated for stabilization and preservation as part of the Philippe Beaudry Collection.  The film is extremely deteriorated in some sections but overall is clear enough with windows of very clean images, to see what was being documented and displayed. This film is not available online in its entirety and there are severe restrictions on its use, but there is a 4:45 minute sample clip of the film on the Northeast Historic Film website and many still photos taken the same day as filming have been published over the years. Copies of the film for public viewing have been donated to the St. Johnsbury Athenaeum, the archives at the Fairbanks Museum and Planetarium in St. Johnsbury, the Vermont Historical Society archives, and the Special Collections at the Bailey Howe Library at the University of Vermont.

Through my ongoing research on George Cary and the Cary Maple Sugar Company, I have found this film and its history especially interesting. As a result I have dug a little deeper into the story of how and where this film was made.

Here are a number of stills from the Cary film followed by an excerpt about the  film from my recently completed book on George Cary titled,  Maple King: The Rise and Fall of a Maple Syrup Empire, which will be available for purchase in spring 2018.

     

    

    

    

 

Excerpt from Chapter Four of Maple King: The Rise and Fall of a Maple Syrup Empire –

Movie Making 

Wishing to display both the evolution of sap gathering and maple sugar making as well as the modern process employed by the Cary Maple Sugar Company, George Cary arranged for a silent moving picture to be made in 1927. The film included outdoor scenes from the sugarbush and sugarhouses at Cary’s Highland Farm, along with action shots of processing and packing syrup and sugar in the Cary Company plant in St. Johnsbury. Today, a copy of the film, which was originally shot on 35 mm nitrate stock, has been archived in the Philippe Beaudry Collection at Northeast Historic Film, a repository in Bucksport, Maine.[i]

The silent moving picture, along with an extensive collection of still photographs of the same sugarbush and sugarhouse scenes as featured in the film, were shot over several days by well-known photographers Harry and Alice Richardson of Newport, Vermont. The Richardson’s were widely regarded for their many outdoor and studio photographs of the Northeast Kingdom in Vermont, including a number of colorful novelty postcards. It was announced as early as 1926 that the Richardson’s would be making a moving picture for the Cary Maple Sugar Company.[ii]

Scenes in the sugarbush focused on three romanticized periods in the history of maple sugaring; Native American sugaring, nineteenth century Euro-American/Euro-Canadian sugaring, and early twentieth century Euro-American/Euro-Canadian sugaring. For the telling of the Native American story, Cary hired a full-blooded Penobscot Indian named John Lewey from Old Town, Maine. Mr. Lewey was accompanied by his son Roy Lewey. Posing in the snow in a full-feathered Plains Indian-style headdress, buckskins, and polished leather dress shoes, Lewey is shown tapping a few maple trees, gathering sap with wood pails from wood troughs, and boiling sap in a large iron kettle suspended from a tripod in front of a newly constructed log cabin. Sap was gathered from about one hundred split log wood troughs fed by hand carved flat wood taps.[iii]

The nineteenth century methods of sugaring featured a Yankee farmer played by Albert Leland, himself a sugarmaker from Barton, Vermont. Leland was dressed for the part, complete with wide brimmed straw hat, a thick full-length beard, and high boots. Equipped with a shoulder yoke and two wooden gathering pails, Leland was shown hustling from tree to tree collecting sap from wood collecting pails set on the ground and transporting it to a gathering tank pulled by oxen through the snow.[iv] A young Richard Franklin, son of Earl Franklin, a Cary employee, was shown leading a pair of steers with a goad stick, while in another scene, Mr. Cary himself appears driving a different pair of oxen along a road in the sugarbush.

Twentieth century sugaring was depicted both with the collection of sap in covered galvanized metal pails hung from the trees along with the cutting-edge Brower Sap Piping System. In one scene a man is shown installing the Gooseneck section of the Brower pipeline in a taphole in the tree. Later he is shown connecting sections of the pipeline along their wire supports, while in another he is walking along and checking the metal pipeline for leaks.

There are also numerous scenes of Cary’s Highland Farm sugarhouses in action with steam billowing from the cupola, men feeding the boiling arches and drawing off syrup. Other men are seen moving barrels of syrup, along with gathering and unloading tanks of fresh sap pulled on sleds by teams of Cary’s prized oxen.

Besides the footage of the sap gathering and syrup making process in the sugarbush and sugarhouses, the filmmakers also shot footage inside Cary’s St. Johnsbury plant. Such shots included a worker filling wooden boxes lined with waxed paper on a conveyor line with thick hot maple sugar from an overhead vat as well as a room full of hundreds of such boxes of sugar in a warehouse cooling. In contrast to the dirt and soot of the scenes from the sugarbush and sugarhouses, the shots from the plant interior feature employees clad in all white smocks and hats working with processing and automated packing equipment in a sterile-like white painted and polished interior. Shipping boxes labelled “Highland Pure Maple” are shown being nailed together and one scene a worker displays a can of “Highland Pure Maple Syrup”.

One-part marketing tool and one part educational materials, the film was likely shown in theaters as a short before feature films began. A few years after the shooting of the film, a reporter from the Caledonian Record who had been on hand to document the movie making told of his delight at seeing the film while in a movie house in Seattle, Washington. The reporter was even more shocked to see a few seconds of himself on the film where they had captured close-up images of him drinking fresh sap from a metal collection pail behind a large tree.

 

Notes        

[i] The Cary silent film was donated as 2,600 feet on four reels to Northeast Historic Film in 1997 by Philippe Beaudry of Longueuil, Quebec for safe and secure archiving. The reels included footage of the Vermont flood of 1927 and is archived under the title “Cary Maple Sugar Company –outtakes” in the Philippe Beaudry Collection at Northeast Historic Film. The film has been converted to VHS and DVD masters for safe handling and reproduction. Unfortunately, restrictions on reproducing still images from the film coupled with the often poor quality of the images on the deteriorating film prevent the display many of the various scenes from the film, in particular scenes from the interior of the Cary plant and activity at the Stanton (now Jones) and Waterman (now Newell) sugarhouses (see Chapter Five). However, many of the still photographs made by the Richardson’s at the time of filming the moving picture display the same scenes in better quality. Copies of the film in DVD format are maintained at the Vermont Historical Society, UVM Bailey Howe Library, the Fairbanks Museum and Planetarium Archives and the St. Johnsbury Athenaeum for educational purposes.

[ii] Florence A. Kendall, “Moving Pictures of Maple Sugar Making,” The Vermonter, Vol. 31, No. 9 (1926).

[iii] Lois Goodwin Greer, “America’s Maple Sugar King: George C. Cary,” The Vermonter Vol. 34, No. 1: 3-8 (1929); “Real Romance in VT. Maple Sugar Making : Three Epochs in Its Development Shown in Cary Camps” Unknown Newspaper, April 7, 1927. News clipping found in photocopy version of Cary Family Album in the George C. Cary Papers, Fairbanks Museum Archives (St. Johnsbury, VT).

[iv] “Real Romance in VT. Maple Sugar Making: Three Epochs in Its Development Shown in Cary Camps” Unknown Newspaper, April 7, 1927. News clipping found in photocopy version of Cary Family Album in the George C. Cary Papers, Fairbanks Museum Archives (St. Johnsbury, VT).