A Short Lived Glass Jar but Uniquely Popular Among Bottle Collectors in the Modern Era
Matthew M. Thomas
Among Ball jar collectors, the Towle’s St. Johnsbury Sure Seal jars are a widely sought-after series. These round jars and glass lids with a snap-down, Lightning style wire closure were manufactured in a unique 22-ounce size in the Ball Sure Seal shape exclusively for the Towle Maple Products Company and were not available or sold to the home canner. Often referred to in the Ball jar collector community as packer jars, product jars, or customer jars, these jars were originally filled with various brands of the Towle Company’s blended syrups for retail sale in shops and grocery stores, most notably the signature brand of Log Cabin Syrup.
There are at least nine variations of the jars that can be divided into groups based on glass color, closure style, and embossing text. For example, most of the jars are Ball Blue in color and show the tell-tale circular scar from being made on the Owens automatic bottle making machine.
There is also a version that is clear in color, in the same dimensions and 22-ounce volume, but has the basal markings of having been manufactured on the Ball Bingham automatic bottle making machine. Other important distinguishing features are variations in the presence and absence and specific wording of the text embossed on the body of the jars.
Although the jars found in most collections today do not have paper labels, originally all the Towle’s St. Johnsbury jars had paper labels on their front face, either the well-known Log Cabin Syrup brand label or one of a few other brands used by the Towle Company. Towle’s St. Johnsbury jars with intact paper labels from known collections include Log Cabin Syrup, Great Mountain Brand Syrup, and the Crown of Canada Brand Syrup. The Towle’s St. Johnsbury jars can be tightly dated to between the middle of 1910 and the end of 1914, based on the known dates of operation of the Towle Company plant in St. Johnsbury, Vermont which is discussed below.
All the jars in the Ball Blue glass color variation feature the Ball name embossed on the back face in script with un underline, a looping double LL, a dropped “a” which are known to date between 1910 and 1923 on Ball made jars. This detail corresponds to the historical record that the Towle Company operated in St. Johnsbury from 1910 to 1914. Under the scripted “Ball” name in capitalized sans serif typeface are the words “SURE SEAL.”
The Towle’s St. Johnsbury jar is so notable and popular among Ball jar collectors that it has been recognized and described in Red Book 12: The Collectors Guide to Old Fruit Jars. The most recent edition of the Red Book, published in 2018, lists nine variations of this jar (RB 320-4 through RB 320-12). I have created a table based on the Red Book variations to assist in differentiating and recognizing the sometimes subtle differences in these variations.
Company History
The Towle Maple Products Company got its beginning in 1888 in St. Paul, Minnesota as Towle & McCormick’s, selling Log Cabin Syrup in a rectangular metal can. After a year in operation, McCormick left the company and Patrick J. Towle became the sole owner.
In the company’s early years, it packed its Log Cabin brand blended maple and cane sugar syrup in tall rectangular cans as well as in quart and pint sized wide-bodied and narrow-necked bottles, all originally exhibiting paper labels. In 1897 the company introduced its signature cabin shaped metal can, designed by Log Cabin Syrup salesman, James W. Fuller (US design patent 26,936).
By the turn of the century, the Log Cabin Syrup brand had become the most popular and best-selling blended table syrup in the country. However, being at the top of the industry did not protect it from the risk or disaster of fire, sadly a common occurrence in large factories at the time. On December 15th, 1909, the three-story brick factory of the Towle Maple Products Company, located on the west side flats of St. Paul, Minnesota suffered a devastating fire. Built in 1901 and opened in 1902, this plant was the Towle Company’s only location for the blending, bottling, and canning of syrups. Although the company quickly went to work to repair the damaged building, they were left in a difficult position and needed to find a way to continue their production and distribution.
To their great fortune, in March of 1910, George C. Cary, one of their colleagues and a sometimes syrup supplier, offered to sell to P.J. Towle the Cary Maple Sugar Company processing plant on Bay Street in St. Johnsbury, Vermont. Cary was in the midst of expanding and reorganizing his growing maple sugar processing empire and this sale allowed him to get rid of an aging facility and provide capital to help further his company’s growth.
The Towle Company took advantage of this significant interruption in production and sales to makes changes in their product labeling and marketing. It was during this period of rebuilding and reorganization that the St. Johnsbury Ball jar was born and put into use. The location was a boon for the Towle Company in locating their bottling activities closer to the source of the maple syrup they were purchasing for their blends. In addition, being in New England added greater creditability to their syrups by allowing them to legitimately include the state of Vermont on their labels and advertisements.
Fulling embedding themselves in St. Johnsbury, in April 1910 the Towle Company filed papers of incorporation in the State of Vermont and got to work remodeling the former Cary building situated adjacent to the shared tracks of the Boston & Maine Railroad and the St. Johnsbury & Lake Champlain Railroad. Inside this wooden barn-like building, giant steam-heated copper kettles of 150- and 250-gallon capacity were used to boil and blend maple syrup and cane sugar before being filtered and stored in 550-gallon tanks for packaging in glass and metal.
The Towle Company was able to rebuild and reopen their damaged St. Paul plant later in 1910, permitting the company to bottle syrup in both Minnesota and Vermont. Advertisements from this era list San Francisco as a third location for the company, but the west coast branch was only a warehouse and distribution site with no actual syrup manufacturing or bottling activity taking place.
During their operations in St. Johnsbury, in September 1912 the Towle Company suffered the unexpected death of company founder and family patriarch P.J. Towle. Since the company was privately owned and managed by P.J. Towle, his sons, and son-in-law; presidency of the company then shifted to his oldest son, William J. Towle.
With production running from seven in the morning to midnight, six days a week, the Towle Company rapidly outgrew the Bay Street plant in St. Johnsbury, and in March 1913 moved a half mile to the south into a much newer two-story fire-proof plant built of concrete block. Erected two years before, this plant was vacated by the failed Pillsbury-Baldwin bathroom fixture company. The Towle company continued operations in the former Pillsbury-Baldwin plant for another year and a half before announcing their decision to end operations in St. Johnsbury on December 31, 1914 and move all production activities back to St. Paul. After years of abandonment and neglect, the Pillsbury-Baldwin building formerly occupied by the Towle Company was demolished by the city of St. Johnsbury in September 2019. Likewise, Towle’s first St. Johnsbury location, former Cary Company plant on Bay Street was demolished in 1927 to make room for expansion by the neighboring Ide’s grist mill and grain elevator.
With the closing of the St. Johnsbury plant, the Towle Company was forced to reword their labels and advertising and only list their St. Paul, Minnesota plant. It was at this time that the company also decided to discontinue bottling syrup in glass. From 1915 to 1931, Log Cabin Syrup was exclusively packaged in metal cabin shaped tins of pint, quart, or half gallon in size. In the 1910-1914 time period that the Ball jars were made and in use, Towle Company continued to package syrup in metal cabin-shaped tins as well as in eight-sided narrow neck bottles, and round narrow neck bottles, some with screw on caps and others with crown seal caps. Surprisingly, in my years of researching the history and packaging of the Towle Company, I have yet to find a newspaper or magazine advertisement mentioning or illustrating the sale of Towle brand syrups in a Ball Sure Seal jar.
Jar Details and Features
Looking closer at the details of these jars, we see that they were made with one of two different Lightning style closures. They exhibit either a Lightning style closure with lugs, sometimes called experimental dimples or bosses, and a heavy wire lever bail that inserted into the round glass dimples or bosses on the neck (RB 32-5, 320-7, 320-8, 320-9, 320-10, 320-11). The other Lightning style closure has a beaded neck seal with a thinner twisted wire used to anchor the heavy wire bail below the encircling glass bead or ridge (RB 320-4, 320-6, 320-12).
The embossed text on the upper face of the jars is most recognizable to today’s collectors, since the original paper labels are almost always absent (RB 320-5, 320-6, 320-9, 320-10). There are two variations in the embossed text on the upper body of the jar faces. It is worth noting that this variation in the order and placement of embossed text on the upper face is not recognized in the Red Book at this time. In variation A, the upper line of text on the back side reads, “PACKED IN” and bottom line of text, “BY THE TOWLE” (above Ball SURE SEAL). The upper line of text on the front side of this variation reads, “ST JOHNSBURY VT” and the bottom line of text, “MAPLE PRODUCTS CO.” The side with the Ball SURE SEAL text is called the back here because the opposite side without the Ball text is where the paper label originally would have been pasted.
In variation B, the upper line of text on the back side reads, “PACKED IN” and lower line of text, “ST JOHNSBURY VT” (above Ball SURE SEAL). The upper line of text on the front side reads, “BY THE TOWLE” and the lower line of text, “MAPLE PRODUCTS CO”. There is also a rare mistake jar variation (RB 320-10) where the letter “S” was left out of the word Johnsbury, instead written as JOHNBURY.
There are also variations with no embossed text on the upper face where a blank slug plate was used in manufacturing the jars (RB 320-4, 320-7, 320-8, 320-11, 320-12). Although such jars lack embossed text to associate them with the Towle Company and St. Johnsbury, we know from the paper label example for Great Mountain Brand Syrup that such jars with the blank upper face were in fact used by the Towle Maple Products Company. It is doubtful that any other company was given an opportunity to use these unique 22-ounce Sure Seal Ball jars, even those lacking embossed text referring to Towle or St. Johnsbury. Certainly, no examples of such use of this jar by any company other than Towle Maple Products have been found.
All the blue glass versions of these jars contain the words “Ball” and “SURE SEAL” in two lines embossed on the lower portion of one face.
This version of the Ball logo is in script form with an underscore and no loop connecting the last “L” of “Ball” with the underscore. In some cases, the top portion of the “LL” in the word “Ball” has been cut off in the manufacturing process (RB 320-8, 320-12). The single clear version of these jars is completely lacking in any of the “Ball” or “SURE SEAL” brand embossing (RB 320-9)
About half of the varieties (320-4, 320-5, 320-6, 320-7, 320-8) of these jars are embossed on base with the text “Pat’d July 14, 1908” which refers to the U.S. patent number 893,008, awarded to Anthony F. McDonnell for the glass cap combined with a Lightning style wire closure design. All these Towle’s St. Johnsbury jars are 7.25 inches tall, not including the lid and have a diameter at the base of 3.25 inches.
Also unique to these jars is a very specific, and hard to find glass lid. According to experts in the Ball jar collecting community, the “correct” glass lid for these jars is in the same Ball Blue color as the jar but unlike other similarly shaped and sized lids, the proper lid has a shallower depression in the center and a less steep central ramp.
The correct lid also never has any embossed text showing a patent date, which is sometimes present on the similar, but incorrect Sure Seal Lightning style lids. The clear glass lid for RB 320-9 is identical to the correct Ball Blue colored lid, only differing in color.
There are a number of clear glass jars of a similar shape and size and specialty packer jars with the Lightning style glass lid and wire closures that were almost certainly made by Ball. These jars have similar embossed wording and were even used for packing blended maple flavored syrups, such as Golden Tree Syrup from the New England Syrup Company and Park Brand syrup from Rigney & Co. Packers of Maple Products out of Brooklyn, NY. However, these jars are of slightly different dimension and volume than the Towle’s St. Johnsbury Ball jars and technically classified as a separate group by Ball jar experts.
As one can see, for the serious collector of Ball jars or Log Cabin Syrup antiques and memorabilia, there are many nuances and details to consider and recognize when seeking to build a complete collection of these jars. Of course the holy grail of Towle’s St. Johnsbury Ball jars are those with an intact paper label. With luck, more such jars will be found and shared.
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Special thanks to John Patterson, Linda White, Marty Troxell, Scott Benjamine, and Joe Coulson for there assistance with advice and permission to share images of jars from their private collections.