Most maple syrup today is packaged into clear glass bottles or plastic jugs, but back in the day when the maple industry was shifting from making mostly maple sugar to maple syrup and maple syrup was being promoted as a condiment to pour over foods, metal cans were the standard method of packaging for direct sale to a consumer.
The manufacture and use of metal cans for preserving and transporting foods and liquids dates back to the early part of the 1800s, but it wasn’t until after the American Civil War that production of metal food canisters became efficient and affordable enough for most food industries to begin to package their products into smaller sizes more convenient for purchase for home consumption. In addition maple sugar was being underpriced by the more popular refined white cane sugar, leading the maple industry to refocus its attention and production on maple syrup as different and unique from table sugar. The industry shift from maple sugar to maple syrup was fairly gradual, but was well on it is way in the 1870s and 1880s.
Advertisement from the 1870s do tell us that merchants were selling maple syrup readily packaged in one gallon and half gallon cans. This ad from the Manchester Journal in 1873 even advertised for “hermetically sealed cans” of maple syrup. We don’t know what these cans looked like, but we can be sure that they were hand made by a tinware maker who rolled or folded the sheet metal into shape and hand soldered all the seams. Suffice to say, many of the hand made cans of the late 1800s are rather crude in form and neatness. Most larger communities had can-makers at this time and it was a slow and laborious process which led many to to try their hands at developing automated can making equipment.
Into the later 1880s, maple syrup – like many liquids bought in larger volumes, such as cooking oil, motor oil, kerosine, paint, turpentine, and gasoline – were settling on packaging their products into tall rectangular metal cans with top handles and a small opening for pouring.
In most cases manufacturers or packers of products, especially those that were shipping their items to non-local markets, pasted a paper label onto one or more of the flat faces of these rectangular cans. Unfortunately, it is very rare for such labels to survive over a hundred years later and we don’t have many clearly dated examples of maple syrup labels from that time. The half-gallon tin to the left is a good example of a hand soldered can with a wire handle and a multi-color paper label for Maple Leaf Brand maple syrup from a packer or grocer in Cummington, Massachusetts possibly named Geo. L. Rowell. Unfortunately, I have not found any information about this brand or packer, so it is difficult to put age the can with any certainty, outside of probably being from the 1880s or 1890s.
One very precisely dated can that is labeled pure maple syrup is a Towle & McCormick Log Cabin Pure Maple Syrup can from 1888 or 1889. Towle & McCormick was an early partnership between P.J. Towle and J.A. McCormick that only lasted from early 1888 to April 1889. From that narrow window, we can very tightly date this Log Cabin syrup can. Whether, the very earliest of the Log Cabin syrup sold was actually pure maple syrup remains to be seen. It may have been, but it was probably a blend of maple syrup and corn syrup or cane sugar even then. What is notable about this small can, that was probably a half gallon or quart size, is the heavy gauge wire handle, the upright, rectangular shape, the round pour spout, the soldered seams, and the multi-colored label. I won’t say this was the earliest maple syrup can of this kind for sale to the consumer, but it was among the earliest.
As much as the maple industry loves to hate the Towle Log Cabin syrup company for its history of creatively pushing the limits of implying their syrup had more pure maple syrup in it than it actually had and for out marketing and out selling pure maple syrup, Log Cabin did still buy and sell an incredible amount of maple syrup and in doing so, led the way in packaging and advertising. One of the next best dated examples of the rectangular one gallon syrup can again comes from Log Cabin, this time dating to at least 1893. By this time the Log Cabin company was starting to settle into a style with their colors and logos that would continue for many decades beyond.
The advertisement above from the Seattle Post Intelligencer in November 1893, while not super clear, shows that it was solely the Towle’s Company at this point and the label featured an image of a wood plank framed winter scene of a log cabin with sap pails on the trees in the sugarbush and a man carrying sap to a boiling kettle of maple sap being tending by a women. The can itself has a handle made from a strap of metal rather than a heavy wire like the earlier can.
The photo to the left show a very similar Log Cabin can from roughly the same time ca. 1895, but with a slightly different label. Again this can is hand soldered with a a strap handle. The reason for noting the strap handle is that it is easy to think that the strap handle is a more modern feature of these style cans. The wire handle has an older feel and appearance than the strap handle and it probably did appear earlier. The strap handle replaced the more flimsy wire handle and has been used much longer as a carrying feature, but it is important to try and find well dated examples like these that show how early strap handles were in use.
In the 1890s, can making became a quicker process making use of both hand finishing with soldering work and machine processing with the cutting, stamping and molding of forms.
The Sears catalog of 1897 included an image of a rectangular can of maple syrup with a paper label and what looks like a strap handle. Syrup could be bought by the gallon in bulk or in five gallon cans and one, one-half, and quart sized tins.
In 1901 there was a major change in the canning manufacturing world in the United States with the formation of the American Can Company. At that time American Can Co. began to buy up many of the larger can making companies and became the main supplier of mass produced cans to the larger food and packaging markets. The maple syrup industry was a bit more of a niche market and, at least in the beginning of the history of American Can Co., the unique rectangular shapes and sizes of syrup cans were not a target of their consolidation. As a result, local can makers, like L. & J.A. Stewart of Rutland, Vermont, still produced and marketed rectangular or square cans for the maple industry.
Around this time (early 1900s) we start to see rectangular cans with molded square panels on each face, such as with the example to the right from a 1906 Vermont Farm Machine Company catalog. Companies selling supplies to maple sugar and maple syrup makers started to offer these kinds of unlabeled syrup cans for individual producers, rather than forcing syrup makers to buy cans from the can manufacturers.
The shapes and sizes varied between manufacturers and volumes for different cans. Some were tall and rectangular in cross section, especially the one gallon cans, while others were tall but square in cross section. Still others were short cubes as illustrated in the image above from a French language Dominion and Grimm catalog from 1908.
As with the appearance of molded or embossed panels on the side of cans in the early 1900s, this period also saw the beginning of embossed text on cans, most commonly with the words “MAPLE SYRUP” on one face for cans sold to be filled by individuals producers.
In the first decade of the 1900s, can making became increasingly automated and the technology progressed such that by the 19-teens all cans were made using a locking, folded double seams to connect the side panels to the tops and bottoms of the can, providing a safe and leak-proof seal, eliminating the need for the sometimes sloppy and inconsistent quality of hand soldering.
Although there were improvements in the kinds and qualities of sheet metals, for the next three decades there was little significant change in can making technology and appearance for metal cans used in packing maple syrup. Square or rectangular unpainted cans continued to be sold with bare metal exteriors to which personalized paper labels with names or brands, grades, and place of origin were glued on by the individual maple producer or packer.
In the 19-teens technology was also perfected to permanently apply color ink to sheet metal. As will be discussed in a following blog post, the Log Cabin syrup company would begin to use this technology by the 1920s, but it would take another couple of decades to take hold among maple syrup producers.