Evaporator Company Histories: George H. Soule

The George H. Soule company was one of the most important evaporator companies in the United States in the first half of the 20^th century. The Soule company has its beginnings in Fairfield and then Burlington, Vermont before moving to its long-time home of St. Albans, Vermont.

George Henry Soule, the founder of the company, was born into a maple sugaring and farming family in the Fairfield area of Franklin County, Vermont in 1865.  After graduating from Goddard Seminary in 1887 in Barre, Vermont, George returned to assist his widower father with their extensive farm holdings. The Soule farm, located on South Road about three miles south of Fairfield town center, was established by George’s grandfather, Joseph A. Soule in the 1840s or 1850s. The farm included a two and a half story Greek Revival style farm house and a collection of mid-19^th century barns, tin shop, and wood shed. Away from the farm center in the adjoining sugarbush were a handful of sugarhouses.

George especially took to the maple sugaring operations and in no time grew their sugarbush to become one of the largest in the state. As early as 1893 he had 4,500 taps feeding two sugar houses. By 1905 he had grown to around 7,000-8,000 taps with room for many more. In fact, as one of the single largest producers in New England at the time, he was widely referred to as the “Maple Sugar King,” a title he would share with the famous sugar buyer George C. Cary of St. Johnsbury.

Soule’s prominence as a maple sugar maker in the 1890s and early 1900s was illustrated by the use of his name in advertisements by two of the most important evaporator and sugaring equipment companies. The Vermont Farm Machine Company in 1897 featured a testimonial for their evaporator by Soule, including a note that his syrup had won the first-place prize that January at the Vermont Maple Sugar Makers Convention. In a 1906 advertisement, The G. H. Grimm Company noted that George H. Soule, who has the largest sugarbush in Vermont with 8,000 taps, uses the Grimm sap spout.

As a notable sugarmaker in Vermont, George Soule was active from the beginning years of the Vermont Maple Sugarmakers Association, but it was in 1910 when he was elected President of the Association that his leadership began to emerge. He was re-elected to the post for a second year in 1911.

Soule did not only spend his time tapping trees and raising dairy cattle on his 1,100-acre farm. He also put his own ideas to work on designing and improving sugaring evaporators and other equipment. In fact, as early as 1897 he applied for an evaporator patent design (US635876) that was later assigned (sold) to the Vermont Farm Machine Company. In 1911, working from the tin shop on his farm, George improved upon his earlier design with the additions of a series of deep drop flues, a rear sap preheater, and external sap regulators. Patented in 1913 (US1049935), these design elements became the basic features of the evaporators that later formed the backbone of Soule’s evaporator company.

In the next few years Soule patented a few more items, including a “sap-gathering apparatus” which was a sap collection pail and cover with a hook fixed to the cover that allowed the cover and pail to pivot or rotate on the tap while still attached to the tree, permitting the emptying of the pail by pouring from the side without having to detach it from the spout. It does not appear that this invention was put into production. However, Soule’s sap spout design (US1207444) was mass produced and the Soule spout became one of the most widely-used cast metal spouts in the history of the maple industry.

By June 1915, George H. Soule was ready to enter the maple evaporator business and formed the Burlington Evaporator Company on Battery Street in Burlington, Vermont, occupying a three-story building with 7,000 square feet of space with a side alongside the railroad tracks.

In forming the company Soule partnered with J.M. Ruiter and A.A. Hunter, two men that for years had worked for the Leader Evaporator Company, also in Burlington. The story of Ruiter and Hunter will be covered in greater detail in the post on history of the Leader Evaporator Company in this series, but suffice it to say, the Leader Company was not happy with their shift in allegiance. In July 1915 Leader posted ads in several Vermont newspapers stating in no uncertain terms that Ruiter and Hunter no longer represented the Leader Company in any way. Of course, George Soule loved the free advertising and even said so in an ad of his own!

From the very beginning Soule named his evaporator the Maple King, but he also had the Maple Queen evaporator in 1915. The origins of use of the brand name of King for his evaporator most likely comes from Soule himself being referred to as the “Maple Sugar King”; however, there is another version of the story. According to the descendants of Albert James King, the King Evaporator was named after Albert J. King. Albert was Soule’s friend and neighbor from early Buck Hollow and had worked for Soule at one time. Soule reportedly chose King as the brand name for the evaporator as a thank you for Albert J. King’s assistance with the regulator design of what became Soule’s patented evaporator. Use of the Maple Queen name for an evaporator by Soule lasted roughly from 1915 to 1916. Letterhead for the Burlington Evaporator Company lists them as the “Manufacturers of the King and Queen Evaporators.”  By 1918, the Maple Queen name had disappeared and the Maple King Evaporator became just the King Evaporator.

Incidentally, there was another evaporator with the King name around this time that was entirely unrelated to the design and manufacture of George H. Soule. Harlow Henry Mower, a hardware store and tin shop owner from nearby Sheldon, Vermont manufactured and sold his own King Evaporator in the late 19-teens and early 1920s. Little is known of his design, how many he made or how he chose the name King. One wonders how the Soule Company felt about H.H. Mower’s use of the King name for his evaporator. In the end, the Mower version of the King Evaporator was fairly short-lived.

The Burlington Evaporator Company partnership that started in 1915 ended when Ruiter and Hunter relinquished their interests to George H. Soule a year later, giving George complete control of the Burlington Evaporator Company in July 1916. George H. Soule continued to operate into 1918 as the Burlington Evaporator Company out of the building near the corner of Battery and Maple Streets.

A few years later in September 1918, Soule formed a new partnership with Frederick T. Bradish, now operating under the name George H. Soule & Co. Bradish had been in the butter tub and creamery supplies business in Medford, Massachusetts for many years before going to work as the advertising manager for the Vermont Farm Machine Company of Bellows Falls, so he had a knowledge and familiarity with maple sugaring equipment and sales. Bradish was with the firm 10 years before he died in 1928 at the age of 63, again leaving Soule with sole control of his evaporator and maple sugaring supplies company.

To house the new Geo. H. Soule & Co. firm, Soule and Bradish erected a large factory building on Aldis Street, adjacent to the Central Vermont Railroad in St. Albans, Vermont. Instead of building from the ground up, they moved an existing three-story building onto the site and added a two-story factory and office space with the entire building covering 9,000 square feet.

In the 1920s the Soule Company served as a buying agent for the George C. Cary Maple Sugar Company, bringing in barrels and cans of maple sugar and maple syrup to their Aldis Street factory and shipping them to Cary in St. Johnsbury. Soule got into the buying agent business as a result of accepting maple sugar and syrup in exchange for cash when selling his evaporators and equipment to producers. The Soule company in turn would sell it to the Cary company. The Soule Company than added the responsibility of operating as a buying agent for Cary. However, when Cary filed for bankruptcy and the Cary Company was taken into receivership in 1931, the Soule Company was left with many pounds of sugar and syrup on their hands. In response, George H. Soule decided to go into the maple products business and formed Fairfield Farms Maple Company in September 1931 with the doors opening for business in April 1932.

To house his new concern, George H. Soule purchased the two-story, wood framed Willard Manufacturing Company building on Stowell Street in St. Albans, a short distance away from his Aldis Street factory. By 1935 Fairfield Farms was purchasing over 2 million pounds of maple syrup that they bottled, canned, and turned into maple sugar and other maple-based products.

In the spring of 1937, there was more activity in the Soule sugarbush in Fairfield than the usual men gathering sap. That April a Universal Newsreel film crew from Boston was in Vermont for four days to catch scenes of maple sugaring and boiling on film.  At the time George Soule was operating 15,000 taps in his sugarbush spread across four farms including some acres that were equipped with the Gooseneck metal pipeline to move sap from the trees to collection tanks near the sugarhouse. George himself spent some time outdoor in the sugarbush with the film crew in mid-April which must make one wonder if soon after it led to his demise. Following a week of illness, George H. Soule died of pneumonia on May 8, 1937 of age 71.

Having never married with no children of his own, George Soule’s nephews Everett I. Soule and Raymond L. Soule soon took over ownership and running the George H. Soule Company and Fairfield Farms Maple Products. Although the Soule family in general has a long and wide history as maple syrup producers, it is unclear to what degree Everett and Raymond Soule had been involved with sugaring in their earlier years. Regardless, both were experienced with running a business having both been a part of running their father Chilo Lee Soule’s tobacco company in Burlington for many years.

Everett would take the helm as president of the companies with Raymond going in a different direction, becoming the city assessor and building inspector for the city of Burlington. Everett’s son Richard C. Soule came on board in 1939, rising to the post of vice-president before shifting to the insurance business in 1952. Richard C. Soule would go on to be a Vermont state senator for Franklin County from 1968 to 1985.

Under the leadership of Everett Soule, the company introduced a few new inventions that were right in line with new post-war technologies and innovations common in industry and agriculture. Most notable was the King Power Tapper, a portable, backpack mounted gasoline powered drill and the plastic sap bag. The “King Portable Power Tree Tapper”, patented by Raymond L. Soule and Everett I. Soule in 1951 (US2563195) was not the first portable tree tapper to be invented but it was the first to be produced for widespread commercial sale. The speed and ease with which it allowed sugarmakers to tap many times more trees than with the traditional drill or brace and bit was a game changer in the sugarbush at the time.

The other important Soule Company invention in the 1940s and 1950s was a flexible plastic sap collection bag that would replace the use of the wood or metal pail or bucket. The King Sap Bag was developed by the Soule brothers in the 1940s when plastics were the new inexpensive and magical material that would change the world. After years of tweaking, it became available for purchase and use in the 1951 sugaring season.  Designed to be washed and reusable for few seasons, it was made from a heavy-duty clear plastic called vinylite.  The bags hung on a traditional hookless sap spout and would hold up to 15 quarts of sap. Everett Soule obtained a Canadian patent (CA598853) on the bags in 1960, but for some reason the bags were never patented in the United States. You can read more about the history of plastic sap bags at this earlier post on this website.

As someone with a fair amount of experience applying plastics to sap collection, Everett I. Soule was an early proponent and designer to hop on the bandwagon for flexible plastic tubing and himself obtained one of the earliest patents for a system of tubing, spouts, and fittings. Everett Soule’s patent (US2944369/CA652474 and CA673374) for a flexible plastic tubing system was applied for in 1958 and awarded in 1960, but it seems to never have been put into use. Through my other research efforts, I discovered that the 3M company, who manufactured the Mapleflo tubing system, was known for purchasing patent rights and issuing patent interference claims. So, it is possible that the Soule tubing system was a contested patent. My research on this topic continues.

Sometime in the 1940s, possibly in 1942, the George H. Soule Company left its Aldis Street factory and moved into the Willard Manufacturing Building to be under the same roof as the Fairfield Farms Maple Company. In 1948, Everett I. Soule announced the closing of the candy making operations at Fairfield Farms due to a shrinking interest in maple sugar candy. By 1950, Fairfield Farms no longer appears in the St. Albans city directory and in 1952, the same year Richard Soule left to pursue a career in insurance, Fairfield Farms Maple Products announced it would no longer be buying maple syrup.

Raymond Soule continued as city assessor through 1951 before becoming vice-president of the clothing manufacturer, O.L. Hinds. Raymond Soule passed away in 1956 at the age of 69. Everett I. Soule himself was listed as both retired and company president in 1958, but clearly his involvement with the company had lessened.

In June 1964 Leader Evaporator Company purchased George H. Soule Company and moved a portion of its manufacturing team from Rutland to its St. Albans facilities. A few months later, following a short illness, Everett I. Soule died in Florida on August 18, 1964 at age 72.

Sometime after the George H. Soule Company ended their operation of Fairfield Farms Maple Products, a different Soule family rekindled the Fairfield Farms name.  S. Allen Soule of Fairfield, a cousin of Everett I. Soule, was a syrup packer and sold one of the earliest lithographed syrup cans, and he began to use the Fairfield Farms name to do business in the mid-1950s. Despite having the same name of Soule (and being related) and both using the Fairfield Farms brand, the S. Allen Soule and George H. Soule companies were entirely separate entities.

Special thanks to Nancy J. King and David A. King for information on the history and connection of their great grandfather, Albert J. King, to George H. Soule and the source for the name of the King Evaporator.